Hi, I'm Alper Eslek
Managing every aspect of a product lifecycle, from market research to post-purchase customer experience, while employing data analysis for strategic, data-driven decision-making and communicating insights through visualizations.
PORTFOLIO
Hi, I'm Alper Eslek
Brand Manager
Customer Research
This single-page presentation introduces a UX persona crafted for the Molermo brand. Within, you'll find demographic details, daily routines, a personal quote, user story, goal, pain point, empathy map, and customer journey—all designed using Adobe Photoshop.
The first persona created after market research is Jennifer. She symbolizes our main target audience and represents the group that mostly buys our product.
In the first part, we look at the demographic particulars and personal quote of Jennifer, a 41-year old female with a bachelor's degree, lives in California, and works as a psychologist. Her family is her husband and two daughters. Right next to that, we learn about her daily habits – she jogs, cooks, reads, and takes care of her kids every day without fail.
On the right side, there's a quote from Jennifer summarizing how she sees life. It shows she's trying to keep things simple in this busy world by aiming for a minimalist lifestyle.
Right below, we can find the user story, goal, and pain point of our persona. Jennifer, inspired by her personal quote, uses organizers in many parts of her life to achieve a stress-free and clutter-free lifestyle, which matches our brand's goals. In her aims, we see she wants a simpler life and aims to bring calmness to every part of it. The pain point she faces on her journey to a calm life is the small, everyday disarray that, when added up, can become a big problem.
We employ a template for crafting user stories across all personas. This helps us understand each user better and makes it easier to compare them.
As a
type of user
who we are
designing for
(
)
, I want to
action
what the user
hopes will happen
(
)
, so that
benefit
why user wants
the action to happen
(
)
.
In the following stage, an empathy map is structured into four quadrants. The "Says" segment records the user's direct statements from interviews or studies. The "Thinks" section outlines the thoughts of the persona. Actions performed by the user are documented in the "Does" category. Lastly, the "Feels" part about the user's emotions.
In the last section, the customer journey of our persona is presented. Jennifer buys our product online from Amazon. This allows us to identify all the 'touchpoints' where we need to pay attention and showcase our branding. Each phase—awareness, consideration, interest, decision, purchase, and post-purchase—is shown with different colors for clarity.
ALPERESLEK